All of Kenneth Cole's latest non-uniform thinking ads have a message that goes beyond outer beauty. They still do their job — sell shoes — but in the most nonsuperficial way possible.
- One model has prosthetic limbs. That's because she- Aimee Mullins was born without fibulae in both legs.
- One features a gay married couple and their daughter,
- another is modeled by the HIV-positive editor-in-chef of POZ Magazine.
- The other model has full tattoo sleeves
It is really catchy.... I want a pair of Kenneth Cole's!!!